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Is your website
achieving the results
you would like?

NO!

Then our service could be
just the remedy.

Find out More

‘Thanks for all your hard work on the updating of our site.
It looks great. The keywords seem to be working as we’re the top choice if you Google ‘Solicitors in Scarborough.’

Richard Field
Director
Jepson & Co. Solicitors.

Search Engine Optimisation

Search engine optimisation (SEO) is the foundation for the success of your website.

Every web page needs to be properly optimised with niche keywords. These keywords are then integrated into the content of the web page. Search engines use various techniques to judge your web page, its title, image, content and keyword tags, and checks them all to determine if they are relevant to the page’s theme.

The keywords need to be popular in SEO terms, meaning they are used by hundreds or even thousands of web surfers searching for the term in Google, Yahoo! Bing, or any of the other search engines still in use.

If you fail to rank high in the search engine result pages, then your beautifully created website will not be found by almost all the web surfers, and your business will be isolated, from the SEO perspective, not getting any web traffic coming through.

This web traffic is vital to your business to sell your products or other services and earn more income from your site.

There are plenty of incorrect SEO solutions available on the internet (called 'black hat' solutions). Black hat solutions can harm your campaign and can get your website banned altogether by the search engines for trying to manipulate search results.

We use only 'White hat' SEO solutions to avoid your website getting banned, effectively losing any high ranking positions you may have achieved in the past.

So how do we do this?

We use a 'Keyword Analysis Tool' 'KAT'.
The purpose of this tool is to assist us in performing keyword analysis (Also known as keyword research). This is the vital first step in any search engine optimisation process.

What info would we find out?
Using initial search keywords we think are relative to your business requirements 'KAT' will display the most frequently used keywords and keyphrases that web surfers are using to find websites on the internet.

How would we implement that information into the site?
We can then use this information to improve search engine placement of your website by identifying niche keywords and keyphrases that apply to your content. These niche keywords can then be used in various tags across your web pages.